Field Sales Solutions
First impressions are vital in the FMCG retail market. So too are timely and impactful promotions – to attract buyers in a highly competitive sector.
That’s why Field Sales Solutions involve us in the production of their POS materials for clients such as BAT, Cadbury, Hotpoint, Coca-Cola, Hoover, Olympus, Greene King, Wall’s and Fujifilm. FSS aims to provide its clients with a complete outsourced solution for field, sales or retail needs.
According to Polly Galatin, general manager of FSS, ‘Lamport Gilbert consistently produces high standard printed promotional items, accurately without any hassles, and delivered on time to our distributors. It’s fair to say that Lamport Gilbert represents a vital link in our supply chain – and a strong dependable link at that!’
One example of our work for FSS is the regular monthly supply of POS promotional materials for Esso petrol station franchisees. We liaise with FSS over design, obtain proof checks and print all the materials required.
From data provided by FSS we print the range of sales advice and latest promotions, complete with bar codes, and the Esso clients simply swipe their orders.
Each order may be different, but all promotional items have to meet the agreed marketing criteria. Like a bunch of grapes, the POS items must provide an attractive prospect both as a whole, and individually as an integral part of the promotion.
POS items can range from small-shelf strips and showcards to large gondola or window displays. Often this involves short-run printing, two and four-colour work and use of different paperstocks. We deliver to FSS’s logistics partner in Hampshire every month.
Working for FMCG sector clients, we are conscious of the tight margins involved with many competitive products. Our investment in top-of-the-range equipment, such as B1 sheet-fed litho machines, means that with careful planning and technical knowledge, we provide a cost-effective service.